The Business Behind the Fame: Kardashians and Their Brands
The article explores the powerful business empires built by the Kardashian–Jenner clan, showing how each sibling has transformed reality-TV fame into ventures spanning fashion, beauty, skincare, and lifestyle industries. From their rise to fame through Keeping Up With the Kardashians , the family leveraged public attention not just for entertainment but as a springboard into global business success. The piece highlights how the Kardashians turned visibility into brand power, much like many modern Aussie lifestyle influencers are doing across fashion and wellness niches. Kylie Jenner’s cosmetics empire (Kylie Cosmetics) is spotlighted as a standout, both for profitability and cultural impact. Similarly, Kim Kardashian’s SKIMS shapewear and Kourtney’s wellness-focused Poosh reflect how personal branding ties into consumer lifestyle trends. Each sibling’s independent brand underlines the importance of diversifying ventures—whether in beauty, fragrance, or fashion—echoing lesso...