The Lisa's Vine

  Australia’s e-commerce and   Aussie business   landscape is rapidly evolving as artificial intelligence (AI) transforms how companies operate, engage with customers, and grow in a digital world. What once was emerging technology has quickly become a core part of competitive strategy for Australian brands seeking to thrive both locally and globally. At the heart of this shift is  AI-powered personalisation . Modern e-commerce platforms increasingly use machine learning to analyse shopper behaviours such as browsing history, purchase patterns, and time spent on product pages. This data fuels tailored recommendations that elevate customer experience and drive sales — creating journeys that feel intuitive and personalised for every user. Beyond personalisation, AI’s impact stretches across  operations and logistics . Predictive analytics helps retailers forecast demand more accurately, reducing inventory waste, minimising stock shortages, and improving supply chai...