Why Should You Still Stick With Reading Content Over Watching Videos?

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With the introduction of new technology, watching videos has become a popular trend, challenging the traditional reading culture. These advancements are revolutionising the way information is presented, putting books in direct competition. Before the emergence of video technology, reading science, or the science of reading, was the dominant form of obtaining information, and books were hailed as the most reliable, convenient, and accurate medium. 

For example, older individuals often opt for reading website content over watching videos. When targeting an older demographic, it may be beneficial to provide written content, such as a blog post. Considering the habits and needs of your specific audience is vital now to preparing the content. Website content has its value. 

For older individuals, their less active and slower-paced lifestyles may make reading a more accessible mode of consuming information. They like to read books, website content, blogs, etc. This is in contrast to younger individuals, who may prefer to watch quick videos during their morning commute. The consumption patterns of the audience have greatly impacted the way content is consumed nowadays. 

Efficiency of Extracting Information

A prevalent sentiment is that reading books helps in extracting information. Videos require more time to convey the information. However, while reading, when there are some common topics about which one is already educated, readers skim through the content until they encounter new information about what they want to know. Video content may not afford the quick navigation that reading allows. 

Control and Flexibility

The beauty of reading lies in its ability to provide complete control and adaptability. With the option to adjust the reading pace, learners can effectively absorb the material at their own speed. On the other hand, videos often have a predetermined pace, limiting the individual’s ability to customise the learning experience according to their understanding and comfort level. 

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