Why A Lawyer Is Necessary For Registering A Trademark In Australia

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You might be unsure of whether you should work with a trademark attorney, a lawyer, or do it yourself when it comes time to register a trademark for your company. The registration process can be challenging, despite how easy it may seem at first and how alluring it may be to save some money. Any errors or adjustments you might need to make after submitting your application could end up costing you a lot of time and money. When you apply for a trademark by yourself, you run the danger of making straightforward errors that a trademark expert would be able to identify and rectify, which would lead to the rejection of your application.

Common Issues People Run Into When Trying to Register Their Own Trademark

Even while the procedures for Australian trademark registration may appear simple, but they might be difficult to understand. Therefore, trademark owners may incur expensive errors that may have been prevented if the application had been prepared or evaluated by a lawyer. Typical errors include:
  • choosing an incorrect filing basis. Use of the mark in commerce and intent to use the mark in commerce are the two filing bases. Due to their lack of understanding of the differences, many people choose the incorrect premise. When you try to enforce a registered trademark due to this error, it may provide little to no protection.
Why Hire a Trademark Lawyer?

There are many who are wondering, “Why engage a trademark attorney at all if you can submit a trademark application on your own?”

In an effort to save money, it could be tempting to proceed with the filing on your own. However, working with a skilled trademark lawyer can be a fantastic advantage that ultimately ends up saving you both time and money.

Which elements of your brand require trademark protection and which don’t can be determined with the help of a trademarking lawyers. To avoid losing filing costs, make sure your trademark application is submitted accurately from the beginning. You should also react to any preliminary refusals issued by IP Australia. If you lack the necessary legal experience, it may be challenging to complete it successfully.

Read More: Trademarking lawyers in Australia

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